IMPROVING THE EXISTING INFORMATION FACILITY IN SPECIAL LIBRARIES IN VISAKHAPATNAM USING A MARKETING APPROACH

Authors

  • C. Sasikala Department of Library and Information Science, Andhra Unviersity Visakhapatnam Andhra Pradesh, India
  • K. Rama Patnaik Department of Library and Information Science, Andhra Unviersity Visakhapatnam Andhra Pradesh, India

Keywords:

Marketing of information services, Library survey, channels of information used, Mode of information delivery preferred, India

Abstract

The study examines the marketing practices of three special libraries of Visakhapatnam City, Andhra Pradesh, India. This survey gathers data from library professionals and users, covering various aspects of their libraries. It is observed that some aspects of marketing strategies are used. Users also showed interest in obtaining value-added information services and expressed their willingness to pay for such services if necessary. The findings of the survey revealed the relevance and importance of marketing practices in non-profit organisations such as libraries and information centres.

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Published

01-12-1999

How to Cite

Sasikala, C., & Patnaik, K. R. (1999). IMPROVING THE EXISTING INFORMATION FACILITY IN SPECIAL LIBRARIES IN VISAKHAPATNAM USING A MARKETING APPROACH. Malaysian Journal of Library and Information Science, 4(2), 59–72. Retrieved from https://mjlis.um.edu.my/index.php/MJLIS/article/view/6815

Issue

Vol. 4 No. 2 (1999): MJLIS, VOL. 4, NO. 2, 1999

Section

Articles

License

It is a condition of publication that manuscripts submitted to the journal have not been published, accepted for publication, nor simultaneously submitted for publication elsewhere. By submitting a manuscript, the author(s) agree that copyright for the article is transferred to the publisher, if and when the manuscript is accepted for publication.