The role of KIBS on digital transformation and technological changes in the Spanish publishing industry
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Abstract
The present study analyzes, by means of the online survey method, the role of KIBS in the processes of digital transformation and technological change of Spanish publishing companies. The general goal of this research is to explore the effects produced over Spanish publishing companies in interacting with KIBS as facilitators, bearers and generators of innovation. Some other more specific objectives linked to this general goal are the following ones: a) to determine the role of transaction costs as drivers of the outsourcing of knowledge management systems through KIBS; and b) to understand to what extent the interaction of publishers with KIBS promotes in those the introduction of new business models. Through the survey conducted among 310 Spanish publishers, it is concluded that: i) the extension of the relationship between publishers and KIBS moves from the production subsystem to the distribution one; ii) the link between their respective value chains is perceived as profound enough to turn KIBS into facilitators, bearers and generators of the innovation required by the Spanish publishing companies; and iii) KIBS are the fundamental axis for the adoption of new business models.
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Magadán-Díaz , M., & Rivas-García, J. . (2021). The role of KIBS on digital transformation and technological changes in the Spanish publishing industry. Malaysian Journal of Library and Information Science, 26(1), 83–101. https://doi.org/10.22452/mjlis.vol26no1.5
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References
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Chikwelu, M., Shyam, H. S., and Chakrabarti, M. 2018. Comparative analysis of managerial and entrepreneurial firms of Nigeria using entrepreneurship and knowledge capital. International Journal of Entrepreneurship and Small Business, Vol. 34, no. 2: 233-248.
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Katan, R., Mustafa, S. E. and Adnan, H. M. 2018. The readiness of e-publishing among Malaysian book publishers. Publishing Research Quarterly, Vol. 34, no. 3: 362-377.
Klein, B., Frazier, G. and Roth, V. 1990. A transaction cost analysis model of channel integration in international markets. Journal of Marketing Research, Vol. 27, no. 2: 196-208.
Kulkarni, S and Heriot, K. 1999. Transaction costs and information costs as determinants of the organizational form: A conceptual synthesis. American Business Review, Vol. 17, no. 2: 43-44.
Leonard-Barton, D. and D. Sinha. 1993. Developer-user interaction and user satisfaction in internal technology transfer. Academy of Management Journal, Vol. 36, no. 5: 1125-1139.
Lim, E. 1999. Human resource development for the information society. Asian Libraries, Vol. 8, no. 5: 143-161. Available at: https://doi.org/10.1108/10176749910275975.
Magadán, M. 2017. Cambio tecnológico e innovación en el sector editorial español: efectos organizativos. Doctoral thesis submitted to Universidad de Oviedo, Oviedo, Spain.
Magadán, M. and Rivas, J. 2018a. Digitization and business models in the Spanish publishing industry. Publishing Research Quarterly, Vol. 34, no. 3: 333–346. Available at: https://doi.org/10.18848/1447-9516/CGP/v16i02/1-18.
Magadán and Rivas, J. 2018b. The impact of digitization on the Spanish publishing industry. International Journal of the Book, Vol. 16, no. 2: 1-18. Available at: https://doi.org/10.18848/1447-9516/CGP/v16i02/1-18.
Magadán, M. and Rivas, J. 2019a. Crowdfunding in the Spanish publishing industry. Publishing Research Quarterly, Vol. 35, no. 2: 187–200. Available at: https://doi.org/10.1007/s12109-019-09643-x.
Magadán-Díaz, M. and Rivas-García, J.I. 2019b. The impact of digitization in Spanish scholarly publishers. LIBER Quarterly, Vol. 29, no.1: 1–22. Available at: http://doi.org/10.18352/lq.10261.
Mangani, A. and Tarrini, E. 2017. Who survives a recession? Specialization against diversification in the digital publishing industry. Online Information Review, Vol. 41, no. 1: 19-34. Available at: https://doi.org/10.1108/OIR-09-2015-0310.
Martin, B. and Tian, X. 2016. Books, bytes and business: the promise of digital publishing. New York: Routledge.
Miles, M. 2005. Knowledge intensive business services: prospects and policies. Foresight, Vol. 7, no. 6: 39-63. Available at: https://doi.org/10.1108/14636680510630939.
Miozzo, M. and Grimshaw, D. 2005. Modularity and innovation in knowledge-intensive business services: IT outsourcing in Germany and the UK. Research Policy, Vol. 34, no. 9: 1419-1439. Available at: https://10.1016/j.respol.2005.06.005.
Øiestad, S. and Bugge, M. 2014. Digitisation of publishing: exploration based on existing business models. Technological Forecasting and Social Change, Vol. 83, no. C: 54-65. Available at: https://doi.org/10.1016/j.techfore.2013.01.010.
Peng, Y. 2016. Mobile and digitally-mediated publishing strategies in China: an overview of evolving business models. Publishing Research Quarterly, Vol. 32, no. 3: 247-260. Available at: https://doi.org/10.1007/s12109-016-9467-2.
Peng, Y. 2017. Crowd-authorizing: how knowledge sharing economy reshapes publishing industry. Journal of Media Critiques, Vol. 3, no. 11, 33-43.
Robins, J. 1987. Organizational economics: Notes on the use of transaction-cost theory in the study of organizations. Administrative Science Quarterly, Vol. 32, no 1: 68-86.
Shatzkin, M. 2008. Digital publishing in the US: Driving the industry to vertical niches? Logos, Vol. 19, no. 2: 56-60. Available at: https://doi.org/10.2959/logo.2008.19.2.56.
Teece, D. 2010. Business models, business strategy and innovation. Long Range Planning, Vol. 43, no. 2-3: 172-194. Available at: https://doi.org/10.1016/j.lrp.2009.07.003.
Tiwana, A., and Ramesh, B. 2001. A design knowledge management system to support collaborative information product evolution. Decision Support Systems, Vol. 31, no. 2: 241-262. Available at: https://doi.org/10.1016/S0167-9236(00)00134-2.
Williamson, O. 2005. The economics of governance. American Economic Review, Vol. 95, no. 2: 1-18. Available at: https://10.1257/000282805774669880.
Williamson, O. 2008. Outsourcing: transaction cost economics and supply chain management. Journal of Supply Chain Management, Vol. 44, no. 2: 5-16. Available at: Available at: https://doi.org/10.1111/j.1745-493X.2008.00051.x.
Zott, C. and Amit, R. 2010. Business model design: An activity system perspective. Long Range Planning, Vol. 43, no 2-3. Available at: https://doi.org/10.1016/j.lrp.2009.07.004.
Amit, R. and Zott, C. 2001. Value creation in e-Business. Strategic Management Journal, Vol. 22, no. 6: 493-520. Available at: https://doi.org/10.1002/smj.187.
Anderson, S., Glenn, D. and Sedatole, K. 2000. Sourcing parts of complex products: evidence on transactions costs, high-powered incentives and ex-post opportunism. Accounting, Organizations and Society, Vol. 25, no. 8: 723-749. Available at: https://doi.org/10.1016/S0361-3682(00)00015-5.
Benghozi, P. and Salvador, E. 2015. Technological innovation and R&D. The disregarded dimension of the creative industries: The case of book publishing. Economia della Cultura, Vol. 25, no. 2: 255-268. Available at: https://doi.org/10.1446/81245.
Benghozi, P. and Salvador, E. 2016. How and where the R&D takes place in creative industries? Digital investment strategies of the book publishing sector. Technology Analysis and Strategic Management, Vol. 28, no. 5: 568-582. Available at: https://doi.org/10.1080/09537325.2015.1122184.
Berthon, P., Ewing, M., Pitt, L. and Naude, P. 2003. Understanding B2B and the Web: The acceleration of coordination and motivation. Industrial Marketing Management, Vol. 32, no. 7: 553–562. Available at: https://doi.org/10.1016/S0019-8501(02)00279-1.
Branstetter, L. 2006. Is foreign direct investment a channel of knowledge spillovers? Evidence from Japan’s FDI in the United States. Journal of International Economics, Vol. 68, no. 2: 325-344.
Carreiro, E. 2010. Electronic books: how digital devices and supplementary new technologies are changing the face of the publishing industry. Publishing Research Quarterly, Vol. 26, no. 4: 219-235. Available at: https://doi.org/10.1007/s12109-010-9178-z.
Chesbrough, H. 2010. Business model innovation: opportunities and barriers. Long Range Planning, Vol. 43, no. 2-3: 354-363. Available at: https://doi.org/10.1016/j.lrp.2009.07.010.
Chikwelu, M., Shyam, H. S., and Chakrabarti, M. 2018. Comparative analysis of managerial and entrepreneurial firms of Nigeria using entrepreneurship and knowledge capital. International Journal of Entrepreneurship and Small Business, Vol. 34, no. 2: 233-248.
Chun-Yao, T., Da, C. P. and Chi-Hsia, H. 2011. Knowledge absorptive capacity and innovation performance in KIBS. Journal of Knowledge Management, Vol. 15, no. 6: 971-983.
Coase, R. 1937. The nature of the firm. Economica, Vol. 4, no. 16: 386-405. Available at: https://doi.org/10.1111/j.1468-0335.1937.tb00002.x.
Davari, A., and Majd, A. R. A. (2016). The relationship knowledge management and organizational entrepreneurship in Iranian publishing industry. Research Journal of Management Reviews. Vol. 2, no.3: 158-163.
Dyer, J. and Nobeoka, K. 2000. Creating and managing a high‐performance knowledge‐sharing network:The Toyota case. Strategic Management Journal, Vol. 21, no. 3: 345-367.
Evans, J. and Mathur, A. 2018. The value of online surveys: a look back and a look ahead. Internet Research, Vol. 28, no. 4: 854-887. Available at: https://doi.org/10.1108/IntR-03-2018-0089.
Ferreira, F. C., Miranda, L. F. M., and Moras, M. 2018. Impacto dos e-books na cadeia editorial brasileira: Uma análise exploratória. Revista de Administração de Empresas, Vol. 58, no. 5: 494-505.
Fleischmann, K., Daniel, R. and Welters R. 2017. Developing a regional economy through creative industries: innovation capacity in a regional Australian city. Creative Industries Journal, Vol. 10, no. 2: 1-20. Available at: https://doi.org/10.1080/17510694.2017.1282305.
Gallouj, F. 2002. Knowledge-intensive business services: Processing knowledge and producing innovation, In: J. Gadrey and F. Gallouj, eds. Productivity, Innovation and Knowledge in Services: New Economic and Socio-Economic Approaches. Cheltenham, UK: Edward Elgar, 256-284.
Hagedoorn, J. 1990. Organizational modes of inter-firm cooperation and technology transfer. Technovation, Vol. 10, no. 1: 17-30.
He, Z. and P. Wong. 2009. Knowledge interaction with manufacturing clients and innovation of knowledge-intensive business services firms. Innovation: Management, Policy & Practice, Vol. 11, no. 3: 264-278. Available at: https://doi.org/10.5172/impp.11.3.264.
Huang, X., and Tian, C. 2014. International competitiveness of the Chinese publishing industry. Publishing Research Quarterly, Vol. 30, no. 1: 104-114. Available at: https://doi.org/10.1007/s12109-014-9344-9.
Katan, R., Mustafa, S. E. and Adnan, H. M. 2018. The readiness of e-publishing among Malaysian book publishers. Publishing Research Quarterly, Vol. 34, no. 3: 362-377.
Klein, B., Frazier, G. and Roth, V. 1990. A transaction cost analysis model of channel integration in international markets. Journal of Marketing Research, Vol. 27, no. 2: 196-208.
Kulkarni, S and Heriot, K. 1999. Transaction costs and information costs as determinants of the organizational form: A conceptual synthesis. American Business Review, Vol. 17, no. 2: 43-44.
Leonard-Barton, D. and D. Sinha. 1993. Developer-user interaction and user satisfaction in internal technology transfer. Academy of Management Journal, Vol. 36, no. 5: 1125-1139.
Lim, E. 1999. Human resource development for the information society. Asian Libraries, Vol. 8, no. 5: 143-161. Available at: https://doi.org/10.1108/10176749910275975.
Magadán, M. 2017. Cambio tecnológico e innovación en el sector editorial español: efectos organizativos. Doctoral thesis submitted to Universidad de Oviedo, Oviedo, Spain.
Magadán, M. and Rivas, J. 2018a. Digitization and business models in the Spanish publishing industry. Publishing Research Quarterly, Vol. 34, no. 3: 333–346. Available at: https://doi.org/10.18848/1447-9516/CGP/v16i02/1-18.
Magadán and Rivas, J. 2018b. The impact of digitization on the Spanish publishing industry. International Journal of the Book, Vol. 16, no. 2: 1-18. Available at: https://doi.org/10.18848/1447-9516/CGP/v16i02/1-18.
Magadán, M. and Rivas, J. 2019a. Crowdfunding in the Spanish publishing industry. Publishing Research Quarterly, Vol. 35, no. 2: 187–200. Available at: https://doi.org/10.1007/s12109-019-09643-x.
Magadán-Díaz, M. and Rivas-García, J.I. 2019b. The impact of digitization in Spanish scholarly publishers. LIBER Quarterly, Vol. 29, no.1: 1–22. Available at: http://doi.org/10.18352/lq.10261.
Mangani, A. and Tarrini, E. 2017. Who survives a recession? Specialization against diversification in the digital publishing industry. Online Information Review, Vol. 41, no. 1: 19-34. Available at: https://doi.org/10.1108/OIR-09-2015-0310.
Martin, B. and Tian, X. 2016. Books, bytes and business: the promise of digital publishing. New York: Routledge.
Miles, M. 2005. Knowledge intensive business services: prospects and policies. Foresight, Vol. 7, no. 6: 39-63. Available at: https://doi.org/10.1108/14636680510630939.
Miozzo, M. and Grimshaw, D. 2005. Modularity and innovation in knowledge-intensive business services: IT outsourcing in Germany and the UK. Research Policy, Vol. 34, no. 9: 1419-1439. Available at: https://10.1016/j.respol.2005.06.005.
Øiestad, S. and Bugge, M. 2014. Digitisation of publishing: exploration based on existing business models. Technological Forecasting and Social Change, Vol. 83, no. C: 54-65. Available at: https://doi.org/10.1016/j.techfore.2013.01.010.
Peng, Y. 2016. Mobile and digitally-mediated publishing strategies in China: an overview of evolving business models. Publishing Research Quarterly, Vol. 32, no. 3: 247-260. Available at: https://doi.org/10.1007/s12109-016-9467-2.
Peng, Y. 2017. Crowd-authorizing: how knowledge sharing economy reshapes publishing industry. Journal of Media Critiques, Vol. 3, no. 11, 33-43.
Robins, J. 1987. Organizational economics: Notes on the use of transaction-cost theory in the study of organizations. Administrative Science Quarterly, Vol. 32, no 1: 68-86.
Shatzkin, M. 2008. Digital publishing in the US: Driving the industry to vertical niches? Logos, Vol. 19, no. 2: 56-60. Available at: https://doi.org/10.2959/logo.2008.19.2.56.
Teece, D. 2010. Business models, business strategy and innovation. Long Range Planning, Vol. 43, no. 2-3: 172-194. Available at: https://doi.org/10.1016/j.lrp.2009.07.003.
Tiwana, A., and Ramesh, B. 2001. A design knowledge management system to support collaborative information product evolution. Decision Support Systems, Vol. 31, no. 2: 241-262. Available at: https://doi.org/10.1016/S0167-9236(00)00134-2.
Williamson, O. 2005. The economics of governance. American Economic Review, Vol. 95, no. 2: 1-18. Available at: https://10.1257/000282805774669880.
Williamson, O. 2008. Outsourcing: transaction cost economics and supply chain management. Journal of Supply Chain Management, Vol. 44, no. 2: 5-16. Available at: Available at: https://doi.org/10.1111/j.1745-493X.2008.00051.x.
Zott, C. and Amit, R. 2010. Business model design: An activity system perspective. Long Range Planning, Vol. 43, no 2-3. Available at: https://doi.org/10.1016/j.lrp.2009.07.004.