MEDIA ROLES IN ISLAMIC CONVERSION: A STUDY IN SABAH, SARAWAK AND BRUNEI
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Abstract
This paper examines the roles of media in the conversion of the Muslim converts in Sabah, Sarawak and Brunei. The media involved are traditional media and social media. The data was collected through one-on-one interviews with the Muslim converts who resided in Sabah, Sarawak and Brunei. The data was then analysed using descriptive and interpretive approaches. The findings were categorised into two major themes which represented the overall responses of the informants towards the roles of media in Islamic conversion, the media roles in the time of conversion, and the types of media used in the conversion. The findings reveal that the media played roles in the conversions of all the informants in the study. The roles of media and their uses in the time of conversion are quite similar in the Sabah and Sarawak findings, whereas there is a significant difference in the Brunei finding. As for the types of media, traditional media have more important roles in Islamic conversion in Sabah, Sarawak and Brunei.
Keywords: traditional media, social media, Muslim converts, Islam, conversion
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